Bingo Cookie Commercial "Now and Then"

https://www.youtube.com/watch?v=GlFqkeRAHFM

The Product Bingo Cookie Sandwich is from the Monde Nissin Corporation. The Bingo cookie sandwich has been there since I was just in elementary school. I remember my favorite flavor is the Bingo Orange Cookie, it has an orange flavor filling and it's very delicious. I also still remember some of it's commercial and I can tell that it's more of a romantic commercial kind of way which shows two lovers end up together because of the product. But one of my MOST FAVORITE commercial of all time is the "Now and Then" Bingo Cookie Commercial!

The "Now and Then" Bingo commercial is so cool. What I really love about this commercial is that they used normal people to endorse the product which is kinda cool because it's kind of showing watchers that those two people can be us. The setting is very wonderful, with all those graffiti and skateboarding it'll give teens a really exciting vibe. The story was awesome too, it's a story between a boy and girl who fell in love with each other in a really cute kinda way. I also loved the music, when i first heard it I just fell in love with it because it's really nakakakilig! #KILIGSASWEET!

Their strategy was to make a commercial very appealing to the eyes of the young folks, who else wants to buy the sandwich? So they used a love story to endorse the product. And they want to put at the back of teenagers heads that if you buy this product you may then experience this kind of love story, and hey it's not impossible because most of teens these days grew up with t.v. and they just watch unrealistic romantic movies which makes them all hopeless romantics who believes in destiny and such fairy tales.. I'm just saying.. Or maybe because the commercial is so cool they'd just remember it when they buy in sari-sari stores and say "hey, I remembered that cool bingo commercial, i want a bingo right now." Yeah there could be other reasons but what I'm saying is that it's cool to see commercials who don't use famous celebs to endorse it and is still very appealing. Thumbs up for this commercial because it is #KILIGSASWEET.

Finally Ariel

In the Philippines, many soaps and detergents are available in the market. Each has different promising formula to help in cleaning and making the clothes whiter. They are also in a tight competition when it comes to pricing their products. The companies are exerting extra effort when it comes to the endorsments of the products. Some strategies includes hiring actors and actresses so that the product would be remembered by their charismatic appeal. The packaging also another factor when it comes to endorsing products so it can easily be distinguished.

One of the most famous detergents known in the Philippines is Ariel. Among all Ariel ads I’ve seen on tv, its newest commercial is the most popular. After its initial release, the commercial gained the attention of the market. The products TV commercial is considered as a new way of showcasing the brand, which is by using a song which was different from the usual story telling. As seen on the Ad, the characters were all mothers, washing clothes while singing the very lively and catchy jingle. Another main focuses was the brand’s decrease in price. The detergent which only costs 7.50 pesos per sachets became in demand because of its affordability. The ad is also promoting its fast stain fighting formula which is a great help for those who does not use washing machines while doing laundry.

When a company is endorsing a product it has to be proven. It’s advertising strategies should be effective. But it’s not just about how a company makes the commercial, it’s how they fulfill the promises they make to their customers. Every brand should build a reputation by proving that a product is effective. https://www.youtube.com/watch?v=dIjZImAyoKs