Name one well-known brand worldwide. A company that never fails to surprise you whenever a new Ad comes out. Yes you got me, McDonalds. The burger chain that has conquered the world. With more than 36,000 branches in the worldwide, I am sure that you can't say you ain't lovin' it! The iconic food chain has been promoting it's tag line "I'm lovin it" or known in the Philippines as "love ko 'to". For the past years, we've seen numerous commercials wherein the aim is too obvious- to sell their products. But what sets McDonalds apart from them? In this blog entry, I will assess McDonald's uniqueness when it comes to creating campaigns, that are truly "heart warming", the one that can shoot directly in our hearts. I will compare the commercial from 2008 which is know as "Karen Po" by Karen Delos Reyes and its latest commercial ad, the "Mcmcmcdo" by Nino and Alonzo Muhlach. We will try to analyze the effectiveness and the consistency of the commercials. Also to know what is the role of the present media in commercial advertising.
Upon watching both t.v. commercials I can say that both are very catchy and family oriented. "Karen Po" from 2008 shows Karen and his grandfather eating in Mcdonalds. The old man mistakes Karen as her mother Gina, but Karen keeps telling his grandfather that she is Karen. The old man saves a piece for his favorite grand daughter Karen. This made Karen smile because she thought her grandfather forgot her. This commercial from 2008 is very heartwarming because it shows filipino culture that we are close to our elders. Moving on with "Mcmcmcdo" commercial, we can see Alonzo bugging his dad from work to remind him to bring him Chicken McDo on his way home. This commercial is very funny and cute, its a kind of ad that you would want to watch over and over again. Both commercials are very family oriented but they still have different impact on viewers. The 2008 commercial is a little blurry and the lightings are dim but the 2015 commercial is very bright and vivid which is very acceptable because technology is much greater today.
Although having great multimedia equipments in creating advertisement is an advantage, we should still consider the story because it will all just come to waste if we dont have a great story to work on. McDonald's campaign "love ko to" is still very effective up to this day. It is still about different tags of love and its still very family oriented. The Company has conquered minds of filipinos that when they want to eat out they will think of Mcdonalds. Their strategies of reaching out to people is truly amazing because they have been making customers very happy and satisfied. No wonder im still lovin it!
